Press
EuropeRegistry Ready for .ASIA Landrush
MELBOURNE, 19th February 2008
Instra Corporation's EuropeRegistry.com, a world wide leading Domain Name registrar, is ready for the launch of the .ASIA Landrush scheduled on 20th February 2008, the world's first domain name extension for the Asia Pacific Region.
Leona Chen, spokesperson for the DotASIA Organization anticipates a Huge Landrush. Leona comments, "We are ready for something big. All of our people and systems are in place, and we look forward to the commencement of the .ASIA Landrush."
With already 30,780 .ASIA domains submitted during the Sunrise Period, the Landrush is anticipated to be massive, with domain registrars globally submitting hundreds of thousands of .ASIA domain names. Duplicate Domain names submitted during the Landrush stage will go into a live domain name auction.
Chloe Li, Director of Operations for Instra Corporation, commented, "Today is a special day for us. We have worked hard for this moment, and we believe .ASIA will become a world leading domain name. We are pleased to see that the Asia Pacific region finally gets its own unique online identity."
The scope of .ASIA TLD has been defined by ICANN, and includes over 70 countries, with coverage from the Middle East, to the Far East and Oceania regions. Applications will only be considered from organizations officially registered in one or more of these countries. EuropeRegistry will provide a Local Address for clients outside of the Asia region, such as for applicants that are located in America, Europe, or Africa.
Phillip Parker from Instra Corporation's EuropeRegistry said, "It's an important time for corporations around the world, especially with trademark and brand infringement occurring on mammoth proportions. It is imperative that these corporate brands protect their name in the .ASIA name space."
Following the successful European .EU domain launch in 2006, .ASIA is the next geographic region Top Level Domain to be introduced.
.ASIA domain names can be registered online at: EuropeRegistry.com
Additional details about .ASIA domain name can be found online at: DotAsia.org
Asia Domain Names Set to Explode as Instra Corporation Goes 'Chinese'
Melbourne, 9th March 2007
Instra Corporation, Australia's leading Domain Name and ENUM Registrar, has been named by HKDNR, the Hong-Kong Domain Name Registry, as their Best Performing New Service Partner 2006 (Overseas).

Phillip Parker, Instra's Business Development Manager, accepted the
award from Mr. Jonathan Shea, HKDNR's CEO at a ceremony held in the
Grand Hyatt Hotel in Hong Kong. Mr. Parker said "We recognise the
importance of Hong Kong as a key gateway into China's rapidly expanding
Domain Name market."
Mr. Shea took the opportunity of the Award Ceremony to launch the '.hk'
Chinese Domain Name.
Claudia Chen, Head of Instra's Chinese language activities, announced
the company's participation in the IDN development. "Chinese Character
Domain Names (IDNs) will be based on the 45,000+ Chinese characters. We
expect the '.hk' IDN to be the front runner of all Chinese IDN domain
names until IDNs are implemented at the top level".
The ICANN Board approved the .ASIA top-level domain last December, and
named the DotAsia organisation the responsible gTLD Registry. It is
expected that .ASIA TLD will be launched within 6-9 months.. Details of
the arrangements will be announced as they are announced.
The scope of the .ASIA TLD has been defined by ICANN as their
Asia/Australia and Pacific Region. This includes over 70 countries and
covers the Middle East, the Far East and Oceania. Applications will only
be considered from organisations officially registered in one or more of
these countries.
Tony Lentino, Instra's CEO, sees a great future for the '. hk', 'cn' and
'. ASIA' domains; "We see the opportunity dwarfing the recent '.eu'
launch, which produced over 2 Million Registrations in just 12 months''.
Instra's Asia Registry handles all leading Far East domains, including
China (.cn and .hk) Korea, Japan Taiwan, Singapore and Malaysia. .For
more information about Instra Corporation and Asia Registry, please
visit the following websites
Instra Corporation launches ASIA Registry
for Asia Pacific Domain Names
7th August 2006
MELBOURNE, Australia, August 10th /PRNewswire/ --
- Instra Corporation Moves Into Asia
- Asia Registry website opens
- ICANN announce final preparations for the .asia Registry
- Instra now supporting Asian ccTLD’s for .hk, .my, .sg, .in.
Instra Corporation, a world leading Domain Name and ENUM registrar is
proud to announce the launch of Asia Registry, a specialized domain name
registration service covering Asian ccTLD’s and Asia Pacific’s new
identity, .asia Top Level Domain, which is expected to be as popular as
the recent .EU for the European Union.
The importance of this vast Asian market ,which is right on Instra
Corporation’s doorstep, represents a key business opportunity for
ccTLD’s including Hong Kong, China, Japan, India, Malaysia, Singapore,
Indonesia and Australasia, as the explosion of digital brand services
such as Domain Names continues to surge throughout the world.
Instra Corporation’s CEO, Tony Lentino comments, “Just take a look at
the potential growth that the Asian region offers. Asia has the largest
number of phone lines of any region of the world – almost twice the
number of phones in North and South America combined, and 85% more than
Western Europe. Phone lines mean Internet connections, which mean Domain
Names – our market.”
Figures published by the International Telecoms Union (ITU) in Geneva,
show that Asia represents some 60% of the world’s 6.7 billion
population, and accounts for 25% of the world’s US$ 37 trillion economic
production, as well as 40% of the world’s telephone connections.
To emphasise this development, ICANN, who organise the Internet
worldwide, have recently announced the proposed registry agreement
between ICANN and DotAsia Organisation Limited. If approved by the ICANN
Board, DotAsia Limited would be designated as the registry operator for
the newly designated .ASIA gTLD registry.
Instra Corporation is a worldwide player in the Domain Name industry and
is actively gaining global experience with registry accreditations in
the area of ENUM. This Next Generation technology bringds total
convergence to Domain Names, Telephone numbers and E-mail addresses.
Instra is involved with ENUM across many countries including
Switzerland, Germany Austria, North America and is working together with
ACMA (Australian Communications and Media Authority) for the Australian
ENUM Trial.
For more information about Instra Corporation and Asia Registry, please
visit the following websites
http://www.asiaregistry.com/
http://www.instra.com/ or contact
Phillip Parker, Business Development, Melbourne +61 3 9783 1800,
media@instra.com
Instra Corporation's Europe Registry is now an Accredited Registrar for the European Domain ‘.eu’
10th August 2005
We are pleased to announce that Instra Corporation has recently been appointed as an officially accredited Registrar by EURid, the ‘.eu’ Registry. We are now ready to accept applications for ‘.eu’ domain names.
Those of you who have already submitted your pre-registrations to us will shortly be receiving an individual e-mail to ask you to confirm your earlier request. As you may already know, some form of formal link with Europe is required in order to obtain an ‘.eu’ domain. This can either be a company registered in any of the 25 European Member States, or the applicant can be a formal EU resident.
At the same time, applicants with certain prior rights, for example a specific company name, or Trademark registered any where in the European Union, can apply for a priority status during the two ‘Sunrise’ periods, each lasting 2 months. This is before the doors open for all applications for ‘.eu’ Registration.
International customers that do not meet this requirement may still apply, by registering a UK Limited company in addition to their domain name. This provides a legal European presence and will be sufficient to register your .EU domain name during sunrise phase 2.



